Privacy Policy

Last Updated: April 17, 2026

Thornapple Construction ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or interact with our services.

Information We Collect

We may collect the following personal information when you use our website, fill out a contact form, or request a consultation:

• Your name
• Email address
• Phone number
• Home or project address
• Details about your remodeling project

This information is collected through our contact forms, consultation request forms, phone calls, and email correspondence.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide the information you request
• To schedule and conduct consultations and discovery calls
• To communicate with you about your remodeling project
• To send you project updates, estimates, and related correspondence
• To send occasional marketing communications about our services, promotions, or helpful remodeling tips (you may opt out at any time)
• To improve our website and services

SMS / Text Messaging

Thornapple Construction offers SMS communication to customers who opt in through our website contact forms or by providing verbal consent during a phone call or in-person consultation. By providing your mobile number and checking the SMS consent box (or providing verbal consent), you agree to receive text messages from Thornapple Construction related to your project inquiry, scheduling, and follow-up. The following terms apply to all SMS communication:

• Types of messages: We may send you text messages related to your remodeling project, including appointment confirmations, scheduling reminders, estimate follow-ups, project status updates, and billing inquiries.
• Message frequency: Message frequency varies based on your project activity. You may receive up to 5 messages per month.
• Message and data rates: Message and data rates may apply. Standard rates from your mobile carrier will apply to all messages sent and received. Check with your wireless carrier for details about your text messaging plan.
• Opt-out: You may opt out at any time by replying STOP to any message. You will receive a one-time confirmation message and will no longer receive texts from us.
• Help: Reply HELP to any message for assistance, or contact us at (616) 404-3400 or info@thornappleconstruction.com.
• Mobile information is not shared: Thornapple Construction does not share, sell, rent, or transfer mobile numbers or SMS opt-in data to third parties or affiliates for any purpose, including marketing or promotional purposes. Mobile numbers and consent data are used solely for communication related to your project inquiry.
• Consent is not a condition of service: Your consent to receive text messages is not a condition of purchasing any goods or services from Thornapple Construction. You may communicate with us by phone or email instead.
• Supported carriers: Major US carriers are supported. Carriers are not liable for delayed or undelivered messages.

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We do not share mobile numbers or SMS opt-in data with any third parties or affiliates for any purpose, including marketing or promotional purposes. We may share your non-SMS information only in the following limited circumstances:

• Subcontractors and trade partners: We may share relevant project details with trusted subcontractors and suppliers who are directly involved in completing your remodeling project. Mobile numbers and SMS opt-in data are not included in this sharing.
• Legal requirements: We may disclose your information if required to do so by law or in response to valid legal process.

Cookies & Analytics

Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how visitors use our site. By continuing to use our website, you agree to the use of cookies as described in this policy. A privacy notice is displayed on your first visit to inform you of this practice.

Specifically, our site uses the following technologies:

• Google Analytics 4 (GA4): We use Google Analytics 4 to collect data about website traffic, page views, and user behavior. GA4 assigns a pseudonymous client identifier stored in cookies (such as _ga and _ga_*) to distinguish unique visitors without identifying you personally. When you submit a contact form, we also send a server-side event to Google Analytics to improve the accuracy of our conversion reporting. You can learn more about how Google uses data at Google's Privacy Policy.
• Meta (Facebook) Pixel: We use the Meta Pixel and Conversions API to measure advertising performance. The Meta Pixel sets a cookie (_fbp) and may send event data to Meta Platforms, Inc. You can manage your Meta ad preferences at Facebook Ad Preferences.
• Microsoft Clarity: We use Microsoft Clarity to understand how visitors interact with our website through session recordings and heatmaps. Clarity captures anonymized browsing behavior such as clicks, scrolls, and page navigation to help us improve the user experience. Clarity does not collect passwords or payment information. You can learn more at Clarity's Terms of Service.
• Vercel Analytics: Our hosting platform (Vercel) collects anonymous performance and usage data to help us monitor site speed and reliability. This data does not include personally identifiable information.
• Marketing attribution: When you arrive at our site through an advertising link, we capture campaign parameters (such as UTM tags) from the URL and store them temporarily in your browser session. This data is included when you submit our contact form so we can understand which marketing channels are most effective.
• Essential cookies: Our website uses basic cookies necessary for site functionality, such as security verification (Cloudflare Turnstile) when submitting forms.

Managing Cookies

You can control or delete cookies through your browser settings at any time. Most browsers allow you to block or delete cookies, though this may affect certain features of our website. For more information on managing cookies, visit your browser's help documentation.

• Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on
• Meta ad preferences: Manage your settings at Facebook Ad Preferences
• General opt-out: Visit Digital Advertising Alliance opt-out

Your Rights

You have the following rights regarding your personal information:

• Opt out of marketing: You may opt out of receiving marketing emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us directly.
• Request data deletion: You may request that we delete the personal information we have collected about you by contacting us using the information below.
• Access your data: You may request a copy of the personal information we hold about you.
• Opt out of tracking: You can manage cookies through your browser settings, use the opt-out links listed above, or enable your browser's Global Privacy Control (GPC) signal.

Do Not Sell My Personal Information

Thornapple Construction does not sell, rent, or trade your personal information to third parties. We use analytics and advertising tools solely to improve our services and measure the effectiveness of our marketing. If you have questions or concerns about how your data is used, please contact us using the information below.

California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to request deletion of your personal information
• The right to opt out of the sale of personal information (we do not sell your data)
• The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the information below. We will respond to verifiable requests within 45 days.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Thornapple Construction
Phone: (616) 404-3400
Email: info@thornappleconstruction.com
Serving Grand Rapids and surrounding West Michigan communities
Contact Us Online